Jennifer Lopez launches shoe line.
Jennifer Lopez is increasing her empire into shoes.
The 50-year-old mother of 2 recently revealed that she has partnered with DSW to launch the shoe collection named after her.
Jen sizzled in a leopard print ensemble to make the announcement.
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I’m so excited to announce the launch of JLO JENNIFER LOPEZ, my new footwear collection designed by me and sold only at @DSW 🖤 Head to http://DSW.com/jlo and sign-up to shop the collection early and enter for a chance to hang with me! Link in my bio and stories. #JLOJenniferLopez 📸: @luigiandiango
She said she will be designing the JLO Jennifer Lopez shoe collection herself.
In a statement, JLO said, “Since the beginning of my career, I’ve wanted to do it all—music, movies, and fashion. There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW. This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami.”
“We’re bringing the downtown street style that represents New York, some old Hollywood glamour, and a vibrancy that’s representative of Miami. With this collection, it’s my hope that people can find and represent multiple sides of themselves, all while remaining true to their most authentic self. We girls really can do it all!”
The star is currently working on a handbag collection under the same label.